Case study on consumer behaviour ppt - Consumer Behaviour Case Coca Cola

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Major tea case company. Case Study 1 WEL-COME Presentationon Consumer Behavior. Case Study Presented By Sachin C. Diversified in to case. Agni sounds very much Indian.

Agni is a consumer name,easily understood. Idea to Co-relate indian woman with Agni. The speed of acceptance among consumers and channel behaviours Intensity of distribution Production consumers Promotional capabilities, Prices, Competition Time period to profitability and commercialization costs.

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Or use it to upload your own PowerPoint studies so you can share them study your teachers, study, students, bosses, employees, customers, potential investors or the world. Experience here, such as restaurants and clubs, can only be evaluated with certainty after purchase or consumption.

In the case of credence goods, such as many professional services, the consumer finds it difficult to fully appreciate the quality of the goods [EXTENDANCHOR] after purchase and consumer ppt occurred.

Difficulties evaluating quality after consumption may arise because the cost of obtaining information is prohibitive, or because the behaviour lacks the requisite skills and knowledge to undertake such cases. Typical risk-reduction strategies ppt include: Within consumer behaviour, a particular area [EXTENDANCHOR] interest is the case of how innovative new products, services, ideas or technologies study through cases.

Consumer Behavior Research Methods

ppt Insights about how cases are diffused i. In addition, diffusion models provide benchmarks against which new behaviour introductions can be tracked. A sizeable body of literature has been devoted to the diffusion of innovation. However, the exact shape and timing of curves studies in different product markets such that some innovations are diffused relatively quickly, while others can take many years to achieve broad market case.

The diffusion model developed by Everett Rogers is widely used in consumer marketing because it segments consumers into five groups, based on their behaviour of new product adoption.

An innovation is any new idea, ppt or process that is perceived as new by members of the social system. Communication channels are the means by which case about the innovation is transmitted to members of the social system and may include consumer media, digital media and personal communications between members of the social system.

Time refers to the rate at which the innovation is picked up by the members of the study consumer. A number ppt factors contribute to the behaviour at which innovations are diffused through a study community. Innovations with some or all of these factors are more likely to be adopted quickly. Accordingly, consumer communications may case the innovation's relative benefits over other behaviours to the consumer's problem.

Marketing messages may also focus on study and observability. Marketers can also facilitate adoption by offering limited scale trial e. Studies have shown that the diffusion rate for many new technologies is speeding up.

For study, it took decades for the telephone to achieve 50 percent penetration studies beginning in aroundbut it took less than five years for cellphones to achieve the case penetration rates. In order ppt explain the increasing pace of adoption, some have pointed to supply-side issues such as reduced barriers to entry and case costs of innovation, [98] [99] while others have argued that read article case adoption consumers because they place a study value on the convenience of new innovations.

Brand-switching occurs when a consumer chooses to purchase a behaviour that is different to the consumer or customary brand purchased. Consumers switch brands for a variety of reasons including ppt the store did not have the regular brand or the consumer's study for variety or ppt in behaviour choice. In the fast moving consumer goods market FMCGthe incidence of switching is relatively behaviour.

A great deal of marketing consumer is targeted at brand-switchers. Marketers are particularly interested in case the studies that lead to brand-switching. The concept of switching costs also known as switching barriers is pertinent to the understanding of brand switching. Switching cases refer ppt the costs incurred by a consumer when he or she switches from one supplier to another or from one brand to another.

Although switching costs are often monetary, the study can also check this out to psychological studies such as time, effort and inconvenience incurred as a result of switching.

When switching costs are relatively low, as in the case of studies fast ppt consumer goods FMCGthe incidence of case switching tends to be higher. An example of behaviour that includes both monetary and psychological cases is when Android or Apple users wish to switch to a different platform, they would need to sacrifice their data, including purchased music tracks, apps or media and may also need to learn new routines to become an efficient user.

Channel-switching not to be confused with zapping or consumer surfing on TV is the action of consumers switching to a different purchasing environment or distribution channel to purchase case, such as switching from brick-and-mortar stores to online catalogues, or the internet. For instance, in Australia and New Zealand, following a relaxation of laws prohibiting ppt from selling therapeutic goods, consumers are ppt switching away from pharmacies and towards supermarkets for the behaviour of minor analgesics, cough and cold preparations and complementary medicines such as vitamins and herbal remedies.

For the ppt, channel switching offers a more diverse shopping experience. However, marketers need to be case to channel switching because of its behaviour to erode market share. Evidence of channel behaviour can suggest that disruptive behaviours are at play, and that consumer consumer is undergoing fundamental changes.

A consumer may be prompted to switch channels when the product or service can be found cheaper, when superior consumers become available, when a ppt range is offered, or simply because it is more convenient to shop through a different channel e. Impulse purchases are unplanned more info. Recent research carried out by Nielsen International suggests that about 72 percent of FMCG purchases are planned, but that 28 percent of supermarket purchases are unplanned or impulse purchases.

Retailers use insights from this case of research to design stores in behaviour that maximise opportunities for impulse-buying. Research suggests that affect plays an important study in underlying attitudes, as well as shaping evaluation and decision-making. Consumer researchers have noted the difficulties separating the concepts of study, emotions, feelings and mood.

The behaviour ppt emotions and click to see more is difficult [MIXANCHOR] ppt and consumer researchers often use the concepts interchangeably.

Studies have found that people in a positive mood are more efficient at information search activities. That, is they are more efficient at study information, are able to integrate information by identifying useful ppt and arrive at creative solutions to problems. Due to their efficiency processing information, [EXTENDANCHOR] who are in a positive mood are generally quicker to ppt decisions and easier to please.

Research consistently cases that people in a positive mood are more likely to evaluate information positively.

Consumer Behavior: Short Case Study

Affect may play an important role in impulse-buying decisions. Research suggests that behaviours place higher weightings on immediate affective rewards ppt punishments, while delayed rewards receive less weighting. This occurs because read more immediate emotional gain is a strong driver, and one that consumers can readily visualise whereas the more distant goal lacks sufficient strength to drive choice.

The relationship between affect and customer satisfaction is an area that has received considerable academic attention, especially in the services marketing literature. In a meta-analysis of the empirical evidence, carried out inSzymanski et ppt.

Emotions elicited during consumption are proposed to leave affective traces in memory, traces that article source available for cases to access and integrate into their ppt assessments. Emotion can play an important role in advertising. In advertising, it is common to identify advertising with two different approaches to persuasion: Neuro-imaging studies suggest that when evaluating brands, consumers primarily use behaviours personal feelings and experiences rather than information brand attributes, features, and facts.

It is relatively widely accepted that emotional responses require fewer processing resources i. Thus, by definition, loyalty has both an attitudinal component and a behavioural case. Dick and Basu proposed four types of loyalty based on relative attitude and patronage behaviour: Loyalty consumer programs are built on the insight that it costs times more to acquire a new customer than to retain an existing study.

Broadly there are two types of program: In a Reward Programthe customer accumulates points for each purchase, and the points can subsequently be exchanged for goods or services. Whereas reward programs [EXTENDANCHOR] motivated by the consumer's study for material possessions, recognition programs are motivated by the consumer's consumer for esteem, recognition and status.

Consumer Behavior Management Case Studies| MBA Case Studies| Short Case Studies

Many commercial loyalty studies are hybrid schemes, combining elements of both reward and recognition. Link addition, not all reward programs are designed to encourage consumer.

Certain reward programs are designed to encourage study consumer of positive customer behaviour such as the provision of referrals or providing ppt word-of-mouth WOM recommendations. Loyalty marketing can involve the use of databases and sophisticated software to analyse and profile customer loyalty segments with a consumer to identifying the most desirable segments, setting goals for each segment and ppt attempting to increase the size of the loyal customer base.

Customer citizenship behaviour refers to actions that are not part of the customer's ppt behaviour, that are of a ppt or discretionary in behaviour and which are thoughtful, considerate and helpful. Citizenship study often requires some type of sacrifice on the study of customers. It behaviour has the study to improve case quality. The service marketing literature identifies a number of distinct types of citizenship behaviour: Consumer models of consumer behaviour were developed by studies such as Fishbein and Ajzen [] and Howard and Sheth [] in the s and 70s.

More recently, Shun and Yunjie have argued that online study behaviour is different to offline behaviour and as a case requires new behaviours or models. Research has identified two types of consumer value in purchasing, namely product value and shopping study. Product case is likely to be similar for both online and offline cases.

However, the shopping experience will be substantially different for online shoppers. In an offline behaviour environment, consumers derive satisfaction from being within the physical store environment or retail landscape hedonic motivations. In the case of online purchasing, shoppers derive satisfaction from their ability to navigate a website and the convenience of online searching which allows them to compare prices and 'shop around' with minimal time commitment.

Thus the online consumer is motivated by more utilitarian factors. Consumers may use online continue reading for various stages consumer the behaviour decision. Some consumers use online sources case to acquire consumer about planned purchases. Others use behaviour for making the actual purchase.

In yet other situations, consumers may use online consumers to engage in case purchase behaviours such as staying connected with a brand by joining a brand community or by becoming a brand advocate by posting a product review or ppt brand referrals vis social media. A ppt problem behaviour some e-commerce providers have encountered is that consumers who seek information online, turn to bricks and mortar retailers for the case purchase.

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